Privacy Policy
Last Updated: 2026
This Privacy Policy explains how dsflyfishing.co.uk ("we", "us", "our", or the "Site") collects, uses, and protects your personal information. We are committed to transparency and compliance with UK and EU data protection regulations, including the UK GDPR and Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other details you voluntarily provide through contact forms or subscription requests.
- Technical Data: IP address, browser type, device information, and operating system.
- Usage Data: Pages visited, time spent on the Site, referral sources, and clickthrough behaviour.
- Cookies: Small data files stored on your device to enhance your browsing experience and track affiliate activity.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance tracking to understand user behaviour and improve Site content.
- Affiliate tracking and commission attribution for betting site referrals.
- Site improvement, personalisation, and troubleshooting.
- Responding to enquiries and providing customer support.
- Complying with legal obligations and protecting against fraud.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to measure Site performance.
- Affiliate Cookies: Monitor referrals and track commissions from partner casinos and betting sites.
- Marketing Cookies: Enable retargeting and personalised advertising.
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent banner. Please note that disabling cookies may limit Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to external betting sites, casinos, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these third-party websites. We strongly encourage you to review their individual privacy policies before providing personal information or engaging in gambling activities. Your use of third-party sites is at your own risk and subject to their terms.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt out of processing for marketing or analytics purposes.
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics data is typically retained for 12 months. Affiliate tracking data is retained for the duration of our partnership agreement plus 12 months. You may request deletion at any time, subject to legal retention requirements.
Contact Us
For questions about this Privacy Policy, requests regarding your personal data, or to exercise your rights, please contact:
Privacy Enquiries
Email: [email protected]
If you have concerns about our data practices that remain unresolved, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.