Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how dsflyfishing.co.uk ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal information in connection with our website and services. We are committed to protecting your privacy and ensuring transparency about our data practices.

Information We Collect

We collect the following categories of information:

Personal Identification Data: Name, email address, phone number (if voluntarily provided)
Technical Data: IP address, device type, browser type, operating system, and unique device identifiers
Cookie Data: Information stored through cookies and similar tracking technologies
Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and interaction patterns
Location Data: Approximate geographic location based on IP address

We collect this information through your direct interactions with our website, automated tracking technologies, and third-party analytics providers.

How We Use Information

We use the information collected for the following purposes:

Conducting analytics and understanding user behaviour patterns
Tracking affiliate commissions and referrals to betting operators
Improving website functionality, content, and user experience
Personalising content and recommendations
Complying with legal obligations and detecting fraudulent activity
Sending marketing communications (with your consent)

Cookie Policy

Types of Cookies We Use:

Essential Cookies: Required for website functionality
Analytics Cookies: Track user behaviour and website performance (Google Analytics, similar services)
Affiliate Tracking Cookies: Monitor referral links to betting operators and affiliate partners
Marketing Cookies: Enable retargeting and advertising personalisation

Opt-Out Options: You can control cookies through your browser settings and refuse non-essential cookies. Most browsers allow you to delete cookies and block future placement. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Links

Our website contains affiliate links to third-party betting operators, casinos, and gambling platforms. We are not responsible for the privacy practices of these external websites. Each operator maintains their own privacy policy, and we recommend reviewing their terms before registering or providing personal information. We do not control their data collection, use, or security practices.

Your Rights

Under UK and EU data protection law (including UK GDPR), you have the following rights:

Right of Access: Request a copy of personal data we hold about you
Right of Rectification: Correct inaccurate or incomplete information
Right of Erasure: Request deletion of your data ("right to be forgotten")
Right to Restrict Processing: Limit how we use your information
Right of Data Portability: Receive your data in a structured, portable format
Right to Object: Opt out of marketing communications and certain processing activities
Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)

To exercise these rights, contact us using the details provided below.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting obligations. Retention periods vary depending on the type of data:

Analytics data: Typically 26 months
Affiliate tracking data: For the duration of the affiliate programme and up to 7 years for accounting purposes
Email communications: Until you unsubscribe
Server logs and IP data: Generally 90 days

Where data is no longer required, we securely delete or anonymise it.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: [email protected]
Website: dsflyfishing.co.uk

We will respond to requests within 30 days in accordance with applicable data protection legislation.